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Into The Frame

Earlier this year, Shoreditch’s Red Gallery (www.redgallerylondon.com) paid host to “Into the Frame” – a synesthetic installation combining robotics, software and 3D sound to interpret artwork, inviting you to explore and feel (by touching and listening) a completely new creative 3D dimension, involving 360 degree sound design and haptic technology and software – based on interpreting a real ‘2D’ painting.

The installation was the result of a year of development by Florian Dussopt and Nick Phillips, in conjunction with Phd student Haong Ha Le and the School of Science and Technology at Middlesex University, 3D sound specialist Dave Hunt and Form®’s Paul West.

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Wherever the haptic pen is moved “across, or up and down the painting” it corresponds to sounds surrounding you. For example: move the pen top left, and the sound of storm winds to the left hand side corresponds with the pen moving freely ‘through air’. On the horizon, a heavy ‘splash’ sounds, and below horizon, the ‘submersion’ means the pen gets more difficult to move – as if underwater.

Florian and Nick commissioned Paul in early 2013 to create a  seascape – which had to cut the canvas in half via sea and sky with a defined horizon line.

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Drawing from his photo library and sketches, Paul went through a few stages of refinement before the resultant seascape.

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Florian and Nick were happy with the tempestuous feeling which in turn developed the feel of the sound scape, and interactive experience.

Exhibition branding
As the exhibition focuses on the senses, our solution was to create a strong graphic frame that would give the entire event a visual hook.

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For the marketing side, (branding of the exhibition, comprising of press release, invitations, A5 brochure) we deconstructed the frame by running the heavily textured painting through it – creating the ‘suggestion’ of an art work. while keeping it anonymous – prior to the launch of the event.imageFor the event banners and posters, we reversed the process by stamping the frame white out of the full bleed painting. The combination of a pure graphic frame over the frenetic canvas and paint texture looked extremely dynamic.

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The wall vinyl was supplied by glyphicssigns who kindly sponsored the event.

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The frame graphic was also applied to the exhibition signage.

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The exhibition was a massive success. Florian and Nick are exploring different opportunities to tour the exhibition nationally and abroad.

More information and updates to this fascinating exhibition can be found from  www.intotheframe.org
#IntoTheFrame
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