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Hungry? New identity for @RestaurantShow

William Reed commissioned us to create a new logo and brand identity for The Restaurant Show – the dedicated trade exhibition for the restaurant and food service industry.

The brief: Strengthen the position of the event and reflect the key offer and messages, by creating a more sophisticated identity to work across all print and digital communications (including the design of an engaging sales brochure, advertising and direct mail pieces).

Our solution: The typographic logo is clean and sophisticated, with an identifiable ‘plate icon’ used as the ‘O’. We commissioned and art directed a ‘statement’ visual to define the campaign based on a beautiful, seductive photographic ‘sculpture’ comprised of items on display at the show. The colour palette consists of deep, muted gradient fades. The typography is clean, uncluttered, with a distinct information hierarchy.

Sales Brochure Spreads.

See more here: http://www.form.uk.com/portfolio/events-exhibitions/events-trade-1/the-restaurant-show/logo/

Photography by Jonathan Knowles.