William Reed commissioned us to create a new logo and brand identity for The Restaurant Show – the dedicated trade exhibition for the restaurant and food service industry.
The brief: Strengthen the position of the event and reflect the key offer and messages, by creating a more sophisticated identity to work across all print and digital communications (including the design of an engaging sales brochure, advertising and direct mail pieces).
Our solution: The typographic logo is clean and sophisticated, with an identifiable ‘plate icon’ used as the ‘O’. We commissioned and art directed a ‘statement’ visual to define the campaign based on a beautiful, seductive photographic ‘sculpture’ comprised of items on display at the show. The colour palette consists of deep, muted gradient fades. The typography is clean, uncluttered, with a distinct information hierarchy.
Sales Brochure Spreads.
Photography by Jonathan Knowles.