Form’s total rebrand of fashion label Lettuce is launched at the Pure fashion trade show this weekend, and see’s the bringing together of the design and branding agency’s diverse talents and experience in one exciting project – including brand strategy (which identified business goals), a brand and communication plan (for the collection itself), art direction/casting of photoshoots, moving image, design of print and digital (website and social media), including copywriting to create an exciting tone of voice for the label. 

The catalogue cover and spreads are a taster of the campaign roll out. More work will be updated on the Form site soon, when the Lettuce website is launched on February 18th.