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Form® work for Penelope Pond Spring / Summer 12 fashion

For our second season as creative partners for this Women’s Accessories brand we designed a 44 page Catalogue, combining evocative images of countryside scenery with PP product.

We selected ‘Asian binding’ for the catalogue; stitching runs down and across the spine to create a delicate, pastoral finish.

Catalogue spreads – featuring ‘mood creating’ countryside shots.

Countryside Photography: Paul West

See more here:
http://www.form.uk.com/portfolio/branding/fashion/penelope-pond-ss12/catalogue-cover/