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Lettuce S/S ’12 fashion campaign

Third season in, Lettuce commissioned us to devise and create the campaign for the S/S 12 collection. The theme “a magical moment in the city” informed our photoshoot for the collection which features a huge variety of scarves.

We commissioned, cast and art directed the shoot in collaboration with photographer Sarah Cresswell. Our aim also being to strengthen and deepen the different and distinct personalities of the 3 sub-brands we devised as part of the reband – Boho, Juju and Lyric.

Boho Spreads.

Shot in and around London, with ‘Gemini blondes’ Riley and Grace, this season we focussed on markets and cafe culture around Islington and Brick Lane to illustrate the different moods of the Lettuce brand.

JuJu spreads.

Lyric spreads.

Other spreads.

Swing tags.

Double sided bag.