FaceTime, the marketing body for the live events industry, asked us to

create awareness and marketing materials around some enlightening new

indepth research they have commissioned with eyetracking technology. We

condensed all the information into a series of key tips for exhibitors at

live events and exhibitions, and created a set of upbeat illustrations to

make the points engaging and easy to digest.

The recently completed animation can be seen here (link) and the mailer,

desktop guide and print advertising will be launched at Marketing Week Live,

29-30 June 2011, Grand Hall, Olympia.

Design Week magazine have featured the work in their most recent issue (19th May).

FaceTime Eyetracking – by Form (Design and Art direction) from Form® on Vimeo.