Paula has been invited to tackle a juicy subject at the Association of Event Organisers Marketing Forum!
The programme official wording says:
“This one is for any marketer who oversees design and it could be one of the most insightful presentations you ever see.
In a unique twist, we’ve drafted in a design and branding expert to give you an honest appraisal of clients from the eyes of an agency.
Delegate warning: This may be uncomfortable viewing for marketers who are not open to changing their ways!
As a partner in one of the top design teams in London, Paula Benson from Form is going to give you an honest run down of what makes a good client and what makes a terrible client.
Pioneers of commercial space travel, Virgin Galactic, recently hired Paula and the Form team to work alongside one of the most innovative projects known to mankind so they clearly know what they are doing.
This is your chance to get a checklist of what you should be doing as a client, and what you shouldn’t, to maximise your design output.”
Full programme and info at:http://www.aeoforums.org.uk/page.cfm/EMSLinkClick=542_190_149_3058_3582_1899
Come on down and try to not heckle her too much!