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ScotHot 2011
Event branding
Client: SITE

This is our campaign identity for ScotHot 2011 - Scotland’s premier event for the Scottish hospitality, tourism and catering industry.

Our brief To help the event widen its appeal to bars, clubs and cafes as well as the traditional hotel and restaurant market who attend the show, and to extend its reach to a younger audience without alienating the existing exhibitor and visitor base.