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Media Trust Brand Identity
The problem: Media Trust were suffering from an out-dated logo and a confused brand architecture. As an organistion who work in partnership with the media industry to build effective communications for charities, they needed a new identity which was cost effective to print and which communicated equally with media, charities and government.
Our solution: We defined the brand architecture and created a 1 colour, contemporary logo for the parent brand, a series of subbrand logos to define all the services and the ‘Box Fan’ graphic which adds visual interest. The comprehensive style- guide means the identity can easily be used inhouse.