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Don’t Be That Someone
Brand Identity

Anti drink drive campaign ‘Don’t Be That Someone’ informs 14-18 year olds (an age group currently not targeted in Government campaigns) about the dangers of drink driving. DBTS helps to shape young peoples attitudes towards driving safety by educating them at a younger age before they can legally begin driving. The campaign fits into the PSE syllabus and examines issues such as peer pressure through a series of documentary’s, discussions and roll play activities.