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Snowsport GB logo

The brief: Communications agency Rudiazky Ryan renamed the British Ski & Snowboard Federation ‘Snowsport GB’, and approached us to help create a top-end competitive brand image for British ski and snowboard teams, to instill pride, cool and increase sponsorship

Our solution: We designed the logo to be instantly recognisable as British, relate to winter sports, and have an Olympian feel. We wanted to convey the energy of the sport, and create a logo you would want to wear. Our solution lay in combining key elements of the Union Jack with a snowflake crystal.

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