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Landscape furniture branding

Staverton asked us to create an identity for this office furniture range before they had even designed the product, so we were integral to the creation the whole brand.

We came up with the name and strapline to reflect the new thinking about flexible office furniture - Landscape being a metaphor for the range which works in harmony with its environment. A beautiful landscape image became the key signifier for the brand and encouraged an emotional response. The product photography we commissioned and art directed included people - a more human based response to the then marketplace, which tended to feature cold and stark product shots.