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Granite logo/identity

Brief: To design logo, stationery and adverts which create a simple and confident image for this high-end print and repro company.

Our solution: We visually hinted at the name whilst avoiding any obvious cliches: The logotype (an adaptation of Lubalin) was given a dominant presence on the stationery (but also a well crafted and elegant feel); deep grey reflects the colour of granite which we contrasted with vibrant orange. To showcase various print/finishing techniques we used foil blocking, debossing and duplexing.

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