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FaceTime Naming/Brand Identity
Client AEO/Braben

Logo
FaceTime is the marketing body representing the multi-billion pound live events industry. Commissioned by the Association of Event Organisers, we felt the name should be contemporary and memorable - to act as an all-embracing metaphor for live events and exhibitions - which bring people together in an environment of exchange and connection to sell, buy, learn and develop face-to-face relationships. “FaceTime” therefore emphasises the value of face-to-face contact in a world where virtual communication is the norm.