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Reading & Leeds Festivals Branding Client: Festival Republic

Festival Republic, headed by the highly respected Melvin Benn, asked us to create a logo/identity to herald a slightly new direction for the world famous Reading and Leeds festivals. Our challenge was to create an overall identity which is a strong, bold and fresh take - to give a youthful, rejuvenated yet focused personality - to be highly recognisable and symbolic of what the festivals stand for.