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Goldsmiths, University of London
Ident

We were asked to create a generic moving image ident for this world famous University which will ‘top’ and ‘tail’ existing and new films in presentations and on their website. We played on the colour coded stripes we use on their prospectus covers, which in this piece become circles which pulsate and radiate from the Goldsmiths logo sitting at the ‘core’ reflecting Goldsmiths as a centre of energy, activity and learning.

See higher resolution ident here:
Vimeo
YouTube