Form

Project: Branding
©CEDIM

We created the new brand identity together with marketing and communication materials for this forward thinking design college – Centro de Estudios Superiores de Diseño de Monterrey (©CEDIM). Our journey to winning the contract is the result of numerous lecturing and workshop visits to Mexico since 2006 where we have been representatives of British Design talking to up to 2000 people at at a time. ©CEDIM’s innovative Director General Michael Garçia Novak saw us talk, liked what he heard and invited us to collaborate on rebranding the college.

After many discussion and presentations, we spent four days art directing a photo shoot to capture the sense of open space, activity and talent, and reflected this openly in all elements of the marketing materials to communicate ©CEDIM as the place a potential design student would want to enrol.

We work included design of:
• 76pp Prospectus with tip-in pages
• Press advert series focusing on individual student portraits supported with their quotes
• Poster series
• Website templates
• Flyer and postcard series
• Comprehensive Style guide
• PowerPoint templates

Photography: Carlos Rodriguez
CEDIM Monterrey Mexico Michael Novak Diseño Innovación Nuovo Leon education students art direction
CEDIM Monterrey Mexico Michael Novak Diseño Innovación Nuovo Leon education students art direction
CEDIM Monterrey Mexico Michael Novak Diseño Innovación Nuovo Leon education students art direction brochure prospectus
CEDIM Monterrey Mexico Michael Novak Diseño Innovación Nuovo Leon education students art direction brochure prospectus
CEDIM Monterrey Mexico Michael Novak Diseño Innovación Nuovo Leon education students art direction brochure prospectus website
Client Response

CEDIM testimonial

Form is the most enthusiastic, professional team I have ever worked with. They take time to understand who you are, meet deadlines and are well organised and passionate. They will amplify your message.

Michael Garçia Novak
Director General, CEDIM.